Soft-GiveAway

Software as Promotional Material

Here are some advantages of advertising through software:

You realize a potentially high exposure for your message at a very low price, compared to other kinds of advertising.

Take advantage of the opportunity to offer promotional software for free downloading from your website. In this way, you not only increase the perceived value and name recognition of your website, but also increase the flow of new customers to your site.

Use every means possible for distributing promotional software, e.g. as an added bonus when someone purchases your product, and as a giveaway at conferences and trade shows. Enhance your company's image and your customers' loyalty.

Thanks to the long-term benefits of promotional software, your name will always be on your customer's mind.

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James Kendrick from jkOnTheRun: "Need a way to annotate or ink on PDFs? There's no better solution for the price than PDF Annotator from Grahl software in my opinion." More...

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"Other than OneNote, this is the most frequently used pen-enabled program I use. I don't know how I would be a professor without it."

Gordon Watts

University of Washington

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Timothy Van Zandt, Professor of Economics, INSEAD

France

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